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pogo2posterFINAL2The Last Pogo Jumps Again studies the evolution of Toronto from small town to big city and it’s pop/counter-culture lifestyle during the early and mid-70s.  It centers around the first wave of Toronto punk rock and new-wave music, from the Ramones playing the New Yorker Theatre in ’76 through the police shutting down Teenage Head and causing a riot at the Horseshoe Tavern’s infamous “The Last Pogo” concert in December 1978.

London had the Sex Pistols, New York had the Ramones, but Toronto had a punk movement all it’s own.  The Toronto landscape by the late ’70s was forever changed with the infusion of the DIY/Punk/Alternative Culture(s) movement.  Six years in the making, The Last Pogo Jumps Again successfully explores the whys and wherefores of what was arguably one of the most exciting but misunderstood movements in Toronto’s history.

The DVD contains the 204 minute documentary, plus over a 100 minutes of added material, and a snazzy 24-page booklet.  Check the Shop for details on where you can purchase it.

The Last Pogo (1978) is the documentary that chronicled the last punk rock show at the Horseshoe Tavern when it was run by legendary Toronto promoters The Garys (Topp and Cormier) featuring The Scenics, Cardboard Brains, The Secrets, The Mods, The Ugly, The Viletones and Teenage Head. The Last Pogo was released on DVD in 2008 to great reviews.  Available at the Shop.

Here a pogo, there a pogo, everywhere a Last Pogo

The continued shooting and editing of The Last Pogo Jumps Again has been put on hold for a couple of weeks while we get ready for the DVD release of the original film, The Last Pogo.   We’ve never visited the post-office so much as we have in the last week, shipping orders to stores in San Diego, Glendale, and Chicago;  dropping samples off at local Toronto stores;  and grabbing the cell-phone for various interviews that ace Pogo Publicist (Pogolicist) Woody Whelan has been drumming up.

With a 30 day free trial of Photoshop, we’ve had to relearn how to use it in order to put together a couple of ads we’re taking out.   The ads are okay, but we’ve completely missed the mark on so-called “branding”.  Our ads look different from our DVD artwork which in turn looks different from our website.  I think we’ll be fine, but we don’t foresee Starbucks ordering stock, should they ever decide to take over the retail DVD business like they have the CD biz.  On the other hand, last week we went into a Starbucks, and the coffee dude was so impressed that we were wearing an old Teenage Head t-shirt that he gave us our two coffees for nothing.   Savvy business people that we are, in minutes a DVD and poster was hauled out of the Pogomobile, and said coffee dude was rewarded for his blatant disregard for Starbucks’ strict no-free-coffee-for-aging-dudes-wearing-punk-rock-t-shirts corporate policy.   So maybe there is hope.

Above is the ad we pulled together for The Big Takeover magazine, the NYC bi-yearly music ‘n’ arts glossy operated by Jack Rabid, ex original punk (who’s band used to take delight in covering The ViletonesScreaming Fist and Possibilities.)   We’re also taking out one in Maximum Rock ‘n’ Roll, part in thanks to a nice review they did in the October issue (making the Top Ten DVD’s of the month no less), and part because it gets distributed to sixty countries around the world.   We’re still waiting for Vice to get back to us (“Dude, I totally forgot!”), and a few others.   And after some gentle badgering, it looks like the Toronto Sun might give us a plug as well.

Working the room, baby, working the room.  One interview type deal we’re looking forward to is chatting with new Ugly singer (and d.j. and haircutter) Greg Dick on CIUT-FM on or about October 18th.  Fun because director Brunton has been asked to come up with some tunes to play, and so he’s currently putting together a playlist spanning his first album bought — Paul Revere & The Raiders, Spirit of ’67 — right up through yearly favourites in the sixties and seventies (Alice Cooper’s Love it to Death;  The Velvet Underground) and on to his fave period, 1975 – 1980:  The Dictators, Ramones, Sex Pistols, Clash, Viletones, Scenics as well as some favourite oddities like Edie the Egg Lady’s Get off the Grass, The Masked Marauders, and what radio golden oldies gig on a college radio station would be complete with The Legendary Stardust Cowboy?!  I ask you:  what?!

So, needless to say, the external drive containing our years of footage is collecting dust and spider webs on the office floor, but we hope to pick up the slack after the DVD is released on October 14th, and tear into the new movie once again.

Webmeister Clayton Hamner’s revised the “Sell Out” page so we can sell some of the DVDs, and in a few weeks we’ll be doing a bit of an overhaul on the whole site, so as not to bore you, dear reader.

Stay tuned for more news on the Last Pogo 30th Bash at the Horseshoe in November, and start sniffing around for a Pogo bash at Lou Molinaro‘s new joint in Hamilton sometime in December.  After than, Santa comes.

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